REXALL
Rexall is one of Canada's leading pharmacy retailers, providing trusted health, wellness, and everyday essentials to communities nationwide.
Brief
Objective: Make Rexall's dermatologist-recommended skincare feel discoverable and trustworthy across paid social — at scale, across formats.
I led the creative concept development and design of a suite of paid digital advertisements for nationwide distribution across YouTube and social media. Working alongside the Art Director for creative direction, and in collaboration with the Paid Media team and copywriter, I helped bring the campaign to life through cohesive, brand-aligned creative that balanced strong product visibility with clean visual storytelling.
Tools
20+
Paid media assets designed across multiple formats.
5+
Creative concepts developed from ideation to final execution.
Nationwide
Campaign launched across Canada on YouTube and social platforms.
The campaign's visual direction was based on Rexall's Skin Health website, creating a seamless experience from paid media to ecommerce.
By aligning the design system across channels, the ads felt like a natural extension of the shopping experience, reinforcing brand consistency and making product discovery feel effortless.
Approach
Static Concepts
I split the creatives into two directions to test what drove stronger engagement: lifestyle-led storytelling vs. product-forward clarity.
Lifestyle-focused: I incorporated diverse lifestyle imagery to create a more relatable and inclusive campaign. Featuring models across different skin tones and age groups helped reflect Rexall's broad customer base while reinforcing the message that healthy skin is for everyone.
Animated Concepts
To complement the static campaign assets, I developed four video variations in both 15-second and 30-second formats. The shorter videos were designed to capture attention quickly, while the longer versions provided additional product education and messaging. Across all variations, I maintained a consistent visual language to ensure the videos felt like a natural extension of the broader campaign and reinforced brand recognition
Product-focused: While the campaign embraced lifestyle imagery, showcasing Rexall's skincare selection was equally important. Product-focused visuals highlighted a range of trusted, dermatologist-recommended brands available at Rexall, helping customers quickly identify products they know and trust. I collaborated closely with the client to determine which brands and products to feature, ensuring the creative aligned with campaign priorities and business goals.
Lastly, I introduced AI-generated voice narration to Rexall's paid ads — a first for the brand — as a way to test a new storytelling layer without breaking from the clean, approachable aesthetic the campaign was built on.