M.K. RITTENHOUSE
For over 100 years, M.K. Rittenhouse has been a leading provider in the Green Industry, delivering reliable, high-quality equipment, parts, and accessories supported by unmatched product knowledge and customer care.
Brief
After strengthening their online presence and growing their B2B customer base, I supported the Paid Media team by designing performance-focused creative that showcased M.K. Rittenhouse's product offering and communicated the value of their solutions to industry professionals.
I served as project lead for their paid media creative, guiding design direction and developing campaign concepts from ideation through execution — managing the creative process across multiple campaigns, defining visual strategies, and exploring testing opportunities.
Tools
230%
Revenue growth from paid media YoY
800%+
Return On Ad Spend (ROAS)
Approach
Paid media creative was built around the funnel: top-of-funnel awareness to introduce M.K. Rittenhouse to new audiences, and bottom-of-funnel creative to convert an established customer base already familiar with the brand. Each quarter's objectives shaped the mix — product-focused campaigns, seasonal promotions, and testing opportunities designed to drive continued traffic and growth for their eCommerce site.
TOF Awareness Campaign
BOF Brand Awareness
Email Marketing
I designed email campaigns spotlighting individual products, like the Silky Saws campaign, pairing clear product photography with direct, benefit-led messaging built for quick conversion.
Product Highlight Campaign
Seasonal Campaign
For seasonal moments, I built out broader email storytelling — "The Perfect Lawn" campaign paired lifestyle imagery with product tie-ins, giving M.K. Rittenhouse's B2B audience a reason to shop beyond a single SKU.