IVEY SCHOOL OF BUSINESS
Ivey Business School at Western University is a globally recognized business school dedicated to developing exceptional leaders through immersive, real-world learning. Offering undergraduate, graduate, and executive education programs, Ivey attracts ambitious students and professionals from around the world.
Brief
As global MBA enrollments declined in 2023, Ivey Business School needed to strengthen awareness of its MBA and professional development programs — reaching local, national, and international audiences to drive enrollment in a shrinking market.
I collaborated with the Paid Media team to design performance creative that increased brand visibility and encouraged prospective students to apply.
Tools
81%
Increase in leads
185%
Increase on Google Performance Max
121%
YoY growth in impressions among women on Meta
Performance Creatives
I designed a mix of urgency-driven and aspirational creative — from deadline reminders to brand positioning ("Canada's #1 MBA") — giving the Paid Media team a range of messaging angles to test across channels.
