MOD LIGHTING
MOD Lighting offers a curated collection of contemporary lighting solutions, combining modern design with premium craftsmanship for homes and commercial spaces.
Brief
As Mod Lighting transitioned from a previous agency, the focus was on refreshing its performance creative strategy to increase website traffic and drive online sales.
Along with the Paid Media team, I supported this initiative by designing performance-driven digital ads that aligned with campaign objectives and optimized for conversions.
Tools
Performance Creatives
Across the retainer, I designed creative for a range of Mod Lighting's paid campaigns — from single-product spotlights to seasonal promotions and major retail moments — each built with its own messaging and visual approach.
Product Highlight Campaign
Seasonal Promo Campaign
Black Friday and Cyber Monday Campaign
I designed a series of product-focused ads spotlighting individual chandeliers like Helia and Onyx, pairing striking product photography with the fixture's name and defining feature — letting each piece's design carry the ad.
For a limited-time Buy One, Get One 40% Off promotion, I built creative around urgency and clarity — bold typography and a "final chance" banner gave the Paid Media team assets built to convert during the offer window.
To drive urgency across both events, I designed a matching pair of Black Friday and Cyber Monday creative — consistent 25% off messaging and free shipping, with warm product photography grounding the promotional typography so the ads still felt premium rather than purely discount-driven. For the animated versions, I built in an animated countdown timer ticking down the offer window — turning a static "final chance" message into a genuine time-pressure mechanic designed to push clicks before the sale ended.