PASSION PROJECTS
Self-directed design work — concepts I built from creative briefs I sought out for fun, just to keep sharpening skills outside of client work.
Brief
These are passion projects built from briefs I found through design-practice accounts and communities — no client, no real product behind them, just a prompt and a chance to design something end-to-end on my own terms.
I picked briefs that let me stretch different creative muscles — from soft botanical branding to bold restaurant identity to playful DTC packaging — and ran with full creative direction on each.
Tools
Branding
A full brand identity for a fictional flower shop — logo, illustrations, and packaging mockups, built around a earthy & soft, botanical palette.
A bold, high-contrast identity for a fictional Hawaiian poké restaurant — built to feel fresh, fast, and a little loud, the way the food itself is customizable and vibrant.
A brand identity and packaging concept for Kynd, a natural deodorant using plant-based, non-toxic ingredients. I designed with a feminine aesthetic in mind — leaning into a playful, athletic tone ('the new IT girl') to make a wellness product feel fun and confident rather than clinical.
