NORTHERN @ THE SUMMIT
Bringing Northern Commerce's brand off the screen and onto the show floor at Adobe Summit 2026.
Brief
Northern Commerce needed booth design and conference materials for their presence at Adobe Summit — a chance to bring their digital brand identity into a physical, in-person space.
I designed the trade show booth and accompanying conference materials, translating a brand built for screens into something that had to hold up at full scale, in person, competing for attention on a crowded show floor.
Tools
Design Approach
Designing for a conference floor comes with constraints digital work doesn't — scale, viewing distance, sightlines, and the fact that people are walking past, not scrolling past. I focused on making the booth legible from a distance while keeping the brand's existing visual identity intact, so it felt like a natural extension of Northern Commerce's digital presence rather than a one-off event design.
Alongside the booth, I designed the accompanying printed conference materials such as ballot cards, rollout banners, and the team jersey logo — extending the same visual system into something attendees could pick up and take with them, so the brand held up whether someone was walking past the booth or holding a piece of it in their hands.
See it in action. Head to Instagram for the event highlights reel.
